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DRIFT – Preview

June 11, 2018 - June 24, 2018

DRIFT is a public intervention by the Italian/American artistic duo Lovett/Codagnone, curated by Antonio Leone and Salvatore Davì. The project was conceived and coordinated by Francesco Costantino and Fausto Brigantino, co-founders of the company Azoto projects & communication, in partnership with ruber.cotemporanea. The technical development of the intervention was promoted by Alessi S.p.A., an external advertising agency and partner of the project. You can find DRIFT between the Manifesta 12 Palermo Collateral events program.

The intervention will be comprised of twenty billboards measuring 6x3mt disseminated throughout the entire urban area of Palermo -from the city center to the suburbs- each with images created by Lovett/Codagnone specifically for this project. There will be a preview of the project with one billboard “DRIFT/t damned” on June 11 until June 24h in Piazza Luigi Sturzo (corner of via Bertolino Giuseppe Puglisi) in Palermo. The rest of the campaign will be presented on August 6 and will be on view until August 31 2018. The billboards will interact with the urban context in a random way according to the spaces allocated for advertising.

DRIFT aims to activate an anomalous interaction between the viewers and their expectations of advertising images, creating a space where the relationship between commercial demand and cultural demand is questioned. In a space intended for marketing Lovett/Codagnone use images to activate a perceptive conflict, urging a process of reflection and critical analysis toward different forms of control that operates on the individual and on collective identity models.

INFO
Artists: Lovett / Codagnone
Curators: Antonio Leone, Salvatore Davì
Organization: Francesco Costantino, Fausto Brigantino – Azoto projects & communication
Partner: ruber.contemporanea, Alessi S.p.A.

Opening Hours:
24h

Details

Start:
June 11, 2018
End:
June 24, 2018
Event Category:

Venue

Piazza Luigi Sturzo
Piazza Luigi Sturzo
Palermo, PA Italy

Organizer

Azoto Projects & Communication
Website:
http://www.azoto.eu/drift